Official Rules: “Best Of The Mess” Contest
***NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.
1. Sponsor
This Contest is sponsored by Genuine Spirit Company, a registered alcohol brand owner, in compliance with Florida Statutes and the Florida Division of Alcoholic Beverages and Tobacco.
2. Eligibility
Open only to:
- Active-duty Chief Petty Officers, Selectees and the Spouses of (E-7 to E-9).
- Navy CPO Messes located CONUS & OCONUS.
- Entrants must be 21 years of age or older at the time of entry.
- Void where prohibited by law.
- Marine Corp, Army, Air Force, Coast Guard, & Space Force. (E-7 to E-9) Service members affiliated with a U.S. Navy Chief Petty Officer mess ARE eligible.
*Employees, officers, and directors of the Sponsor (Genuine Spirit Company), its affiliates, ambassadors, subsidiaries, advertising and promotion agencies, and their immediate family members are not eligible.
3. Entry Period
The Contest begins on August 1, 2025 and ends on September 15, 2025 (the “Entry Period”). Entries submitted before or after the Entry Period will not be eligible.
4. How to Enter
To enter, eligible participants must:
- Share a creative video or photo on Instagram or Facebook showcasing your Chief pride.ie...RECRUITING, DRILLING, COMREL, PT, OPEX, MUST FEATURE AN APRIL ONE PRODUCT (no purchase or consumption required).
- Tag @aprilonebourbon in the post and follow @aprilonebourbon on the platform where the post is published.
- Call Someone out to see their Chief Pride.
- Use the hashtag #BestOfTheMessContest.
- Ensure the post is public and remains visible through the end of the Entry Period.
**Multiple entries are allowed per Navy Mess or Chief Petty Officer.
5. Prize
- One (1) winner will receive a $4,100 cash prize to be used exclusively for funding a Khaki Ball event.
- Total Approximate Retail Value (ARV): $4,100.
- The prize is non-transferable and may not be substituted or exchanged for other goods or services.
6. Winner Selection
- The winner will be determined based on the highest number of likes on their eligible social media post (photo or video) submitted during the Entry Period, subject to final review and approval by Genuine Spirit Company to ensure compliance with all contest rules and brand standards.
- In the event of a tie, the Sponsor reserves the right to select the winner based on: Creativity and originality of the content, Storytelling impact, and Alignment with Navy values and traditions.
- Entrants will be verified prior to prize giving. If requirements are not met, a new winner will be selected.
- The winner will be notified via direct message and/or email within 10 business days after the Entry Period ends.
7. Alcohol Compliance
This promotion complies with:
- Florida Administrative Code Chapter 61A-1 to 61A-4
- Florida Statute § 561.42 (Tied House Evil Law)
- No alcoholic beverages will be awarded as part of the prize.
- Sponsors will not provide any direct or indirect financial support for the purchase of alcohol. This promotion is not intended to induce the sale of alcoholic beverages.
8. Publicity
By entering, participants grant Sponsor the right to use their name, likeness, and submitted materials for promotional purposes without additional compensation, unless prohibited by law.
9. General Conditions
Sponsor reserves the right to cancel, suspend, or modify the Contest if fraud, technical failures, or any other factor impairs the integrity of the Contest. Sponsor is not responsible for lost, late, incomplete, or misdirected entries.
10. Release and Limitations of Liability
By participating, entrants agree to release and hold harmless the Sponsor and its affiliates from any liability, injury, loss, or damage resulting from participation or acceptance of the prize.
11. Governing Law
This Contest is governed by the laws of the State of Florida. Any disputes shall be resolved in the appropriate courts of Florida.
